3rd Professional Service Marketing Asia Roundtable 2024  

Marketing OnDemand : The Future is Now 

Highlights: 

• One-Stop Performance Marketing
• Lead Generation 4.0
• Content Syndication Campaign
• WeChat Growth Marketing
• Consolidate influencers and MarTech into program for demand generation
• China Market Development
• AI and the Customer Experience
• Data Governance

Date:  April 24th（Wednesday）

Time: 14:00 pm -17:00 pm

Location: CBD Hotel, Singapore 

Featured Speakers:

• Mr. Gordon Tsu, CEO, Global ConsignIndex
• Mr. Roy Chiu, Founder, Heylows Consulting (Ex Marketing Director Asia, Hays) 

Rundown  

13:30-14:00 Registration 
14:00-16:00 Keynote Session

Keynote 1: One-Stop Performance Marketing: A Holistic Approach | Speaker: Gordon Tsu

• Unveil a groundbreaking performance marketing framework that synergizes martech solutions, WeChat private traffic management, influencer and IP partnerships,database marketing, and strategic consulting.
• Explore the advanced methodologies of Lead Generation 4.0, emphasizing the transition from Marketing Qualified Leads (MQL) to Sales Accepted Leads (SAL), and delving into the intricacies of lead generation, nurturing, conversion, and routing within an integrated digital ecosystem.
• Delve into a practical application through a case study on content syndication campaigns, demonstrating tangible results and strategic insights.

Keynote 2: Navigating the CMO's Digital Dilemma | Speaker: Roy Chiu

• Address the imperative for mindset transformation in the face of evolving digital marketing paradigms.
• Analyze the challenges and opportunities inherent in China's unique digital marketing landscape, offering strategies for adaptation and success.
•  Discuss the impact of emerging technologies, with a particular focus on artificial intelligence, in reshaping digital marketing strategies.

16:00-16:30  Networking Session

• Interactive DEMO & Free Discussion
• Refreshments & Networking

Audience:

• 20-25# RSVP
• CMO/MD/Marketing VP/Marketing Director APAC
• To B Professional Advisory 
• To B Enterprise Service

Professional Service Marketers from:

• Advisory Consulting
• Legal & Legaltech/Regtech
• IT
• Fintech
• HR Software & Service
• Supply Chain Software
• TIC
• To B Education
• Executive Search
• Other Professional Advisory
• Other Enterprise Service

For Registration:

The confirmation letter and reminder letter with detail address will be sent you once your registration has been approved.