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TPSM 2019 现场视频:深度访谈1——打造"CMO Green Asset":从数据资产积累到内容品牌建设,打通获客全流程
问题: 自有流量/ 初始流量的建设?面对B2B 数据生命周期短,marketers 是如何建立初始的流量? 内容智库/ 企业如何打造自身的智库?我们又需要怎样的内容中心?如何实现可持续性? 数据算法/ 算法重要还是数据重要,还是营销技术? MarTech 的裂变增长和聚合? 在现场互动环节中,一些现场的嘉宾也有问到更为深入和细节的问题。如"产生的"Leads 占所在企业销售额的百分比是多少? Leads到成交的转化率?年底公司考核各位到KPI?","内容到leads的转化如何利用数据体现?"等等。访谈嘉宾一一解答。
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56:27
TPSM 2019 现场视频:深度访谈2——玩转"CMO Green Asset":如何实现高效转化,不让数据、内容、品牌成为"死棋"
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02:08
CC2019 圆满落幕
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03:26
跨盈指数的主要服务领域及未来3年的发展重点
Mr. Gordon Tsu, CEO, Global ConsignIndex, Marketing Vendor
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36:02
TPSM 2019 现场视频:圆桌讨论1: 职场大咖个人IP打造以及企业合作案例
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1: 02:52
TPSM 2019 现场视频:百咖节介绍+圆桌讨论2: CMO如何升维思考、降维执行让企业在发展的不同阶段中实现可持续资产的积累和转化
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00:46
第十六届世界B2B营销高管峰会-期待有你!2019年1月16日-18日,不见不散!
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1: 08:50
TPSM 2018 现场视频:深度访谈1——商业社交个人品牌IP化
In-Depth Interview: B2B to B2C2B – Business Socialization vs Individual Brand IP
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49:56
TPSM 2018 现场视频:深度访谈2——营销科技新蓝图
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37:55
TPSM 2018 现场视频:Mini Drama A —— 2017 销售主导时代之 "孤独寂寞冷"
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11
36:37
TPSM 2018 现场视频:Mini Drama B —— 2022 市场主导时代之 "羡慕嫉妒恨"
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01:20
跨盈指数的服务是如何帮助客户实现价值的?
Mr. Gordon Tsu, CEO, Global ConsignIndex, Marketing Vendor
0
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