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(Length 08:45)
什么是最重要的CMO可持续资产?如何打造专业服务领域可持续资产中心?
数据?内容?品牌?技术?哪些才是最可持续的、CMO最应该重视的核心资产?如何打造市场部可持续资产:从数据资产积累到内容品牌建设,打通获客全流程? 目前,很多专业服务领域营销者面临缺资源、内容单一、获客贵,转化难、投入产出无法衡量的死循环。即使有大量的沉积数据和鲜活内容以及知名的品牌做后盾,也受到数据孤岛、营销渠道分散的限制,导致无法全面追踪、留存潜客、使得潜客活跃度低增长慢、不能通过这些优质资产产生价值。
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iSupport 企业微支持
2
08:25
玩转市场部可持续资产,如何实现高效转化?
15
3
01:21
您认为企业在内部培训、项目咨询、行业调研中的瓶颈有哪些呢?
Mr. Gordon Tsu, CEO, Global ConsignIndex, Marketing Vendor
6
4
01:43
妥协还是挣扎?催生高管职业第二跑道的因素及如何排除发展中的路障
Mr. Gordon Tsu, CEO, Global ConsignIndex, Marketing Vendor
0
5
04:07
共同打造个人IP,实现企业商业价值和个人品牌共赢
Mr. Brown Gu, Sales Director,VP, Softtek, IT Vendor
6
6
02:29
您认为对于CMO来说哪项资产最重要?您如何去获取这些资产呢?
Ms. Sarah Cheng, CMO, VFinance, Finance Vendor
6
7
01:23
数字化营销目前面临最大的和挑战是在哪里?
Ms. April Liu, Marketing Director of Corporate Solutions, EF, HR Vendor
19
8
02:11
微信端营销拉动销售线索
Ms. Ivy Ma, Senior Marketing Manager Strategy and Marketing, Siemens Finance and Leasing, Finance Vendor
6
9
04:06
ABM Marketing vs. Ameba Management
Mr. David Tao, Marketing Director, Gamutsoft, IT Vendor
0
10
02:19
B2B专业服务行业现在有哪些变化?
Mr. Gordon Tsu, CEO, Global ConsignIndex, Marketing Vendor
6
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