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第十六届世界B2B营销高管峰会-期待有你!2019年1月16日-18日,不见不散!
世界B2B营销高管系列峰会作为Global ConsignIndex跨盈指数的年度品牌峰会有6年历史,在每年跨年1月如期举办,总结上年案例,引领当年营销风向!本次峰会历时3天为营销者带来最前沿的营销趋势与最佳实践,涵盖B2B营销、传播、品牌、公共关系等全方位内容,参会嘉宾来自市场营销各个职能涉及电商/公关/传播/数字营销/品牌/渠道/产品营销等,是真正的B2B营销者跨行业全球盛会! 本届主题 "大融合"-跨界竞技的市场巨人:2018年是对于B2B Marketers是"大融合"的一年!品牌营销的品效合一;个人品牌和企业大合作;线上和线下闭环重购;断层将被融合,背后推手:增长黑客,大数据,算法,智能AI,Martech! 围绕着B2B上中下游,全面数字化,智能化和平台化的今天,不同领域的营销者势必跨界协通!如何在B2B营销的前端,后端,CorCom, Marcom产品,战略,品牌,公关等领域中"跨界融合,互联互通"成为B2C和B2B行业关注的热点! 围绕"营销大融合"的主题,本次峰会在第二、三天设有十二个分会场专题:营销技术、个人品牌IP化、品效合一、增长黑客、大客户营销、线上线下融合、精益化营销、裂变营销、数字化转型、内容为王、 传播人&公益、大市场组织。
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1: 04:37
TPSM 2019 现场视频:深度访谈1——打造"CMO Green Asset":从数据资产积累到内容品牌建设,打通获客全流程
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TPSM 2019 现场视频:深度访谈2——玩转"CMO Green Asset":如何实现高效转化,不让数据、内容、品牌成为"死棋"
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CC2019 圆满落幕
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跨盈指数的主要服务领域及未来3年的发展重点
Mr. Gordon Tsu, CEO, Global ConsignIndex, Marketing Vendor
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TPSM 2019 现场视频:圆桌讨论1: 职场大咖个人IP打造以及企业合作案例
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1: 02:52
TPSM 2019 现场视频:百咖节介绍+圆桌讨论2: CMO如何升维思考、降维执行让企业在发展的不同阶段中实现可持续资产的积累和转化
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1: 08:50
TPSM 2018 现场视频:深度访谈1——商业社交个人品牌IP化
In-Depth Interview: B2B to B2C2B – Business Socialization vs Individual Brand IP
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49:56
TPSM 2018 现场视频:深度访谈2——营销科技新蓝图
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37:55
TPSM 2018 现场视频:Mini Drama A —— 2017 销售主导时代之 "孤独寂寞冷"
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TPSM 2018 现场视频:Mini Drama B —— 2022 市场主导时代之 "羡慕嫉妒恨"
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跨盈指数的服务是如何帮助客户实现价值的?
Mr. Gordon Tsu, CEO, Global ConsignIndex, Marketing Vendor
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